Columbus Web Design 614.224.6226

Feb 2023
Why You Never Want to Make Big Assumptions with Advertising

Why You Never Want to Make Big Assumptions with AdvertisingAssumptions with Advertising

Although it was set up largely as a feel-good story, a recent BBC report about seniors in the UK becoming very tech-savvy should serve as a reminder to the rest of us. The lesson is that, no matter how well you think you know a certain type of customer or demographic. People can always surprise you. Those are assumptions with advertising campaigns.

In advertising, that’s an important thing to keep in mind. Because the more assumptions you make about a buyer’s motivation, resistance to price changes, focus on quality, etc. The more likely you are to be shocked when they respond in a way you haven’t anticipated.

That’s all the more true when you realize that behavioral patterns change all the time; the seniors quoted in the article didn’t learn to embrace cell phones, video games, and other pieces of technology from their parents, they just adapted to new conditions. Your customers probably do the same things from time to time, and from one generation to the next.

So, what do you do with that little bit of wisdom? Never assume too much, don’t rule out any potentially-successful promotion, and test everything on a small scale before you invest in it heavily. Again, those are assumptions with advertising campaigns.

Marcy Design Provides Marketing, Advertising & Website Services in Columbus, Ohio

The first thing to remember is that we believe that our creative energy produces powerful ideas. For example we can help you sell more products and services for Columbus Ohio Web Design.

Equally we are hard working and represent one of the most experienced resources for your business’s web strategy. In addition Marcy Design has designed websites for companies of all sizes. And we will help bring strategy, design and success to your business as well.

All in all we are recognized as the best in the business. And Marcy Design can provide businesses in Columbus, Ohio with web designmarketingadvertising and social media.

Finally as a Columbus Ohio Website Design company. We will work with your business producing quality work and be more effective at marketing. And increase sales through online and traditional methods. You may review our overview listed below.


Need more information about who we are, what we do or maybe even our favorite restaurant? We’re here to chat. Tell us about your company and how business is going. Feel free to call, send an email, Tweet or simply complete the contact form. We love hearing about exciting new ideas!

2461 East Main Street
Columbus, Ohio 43209
(614) 224-6226

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