Columbus Web Design 614.224.6226

Oct 2023
One Marketing Detail Too Many Small Businesses Overlook

Many Small BusinessesMany Small Businesses

The goal of many small businesses – whether it’s online, off-line, or both. Is to increase sales and find new customers.

That makes perfect sense, but it overlooks one important detail. There might be some customers you just don’t want.

If your business is just getting off the ground, or struggling to get by, then that notion might seem outrageous. But, over time, as you become more known (and more profitable). It becomes clear that some accounts simply aren’t worth the time, effort. Or money that has to be invested in finding and keeping them.

The better your business can get at identifying those types of customers. And getting a strong feel for where your best customers are, and which ones you’d like to avoid. The more efficient your marketing is going to be. Why? Because you aren’t going to be wasting any time or effort trying to track down buyers that are going to represent a net loss for you later.

Over the long run, smart marketing is all about focus and efficiency. That means having a lot of detail about your target market. But it also means learning to turn away certain types of buyers who aren’t the best fit.

Want a marketing plan that’s more effective and more efficient? Call Marcy Design, a Columbus Ohio website design company to help with your webmarketing and advertising campaigns.

Finally as a Columbus Ohio Website Design company. We will work with your business producing quality work and be more effective at marketing and increase sales through online and traditional methods. You may review our overview listed below.


Need more information about who we are, what we do or maybe even our favorite restaurant? We’re here to chat. Tell us about your company and how business is going. Feel free to call, send an email, Tweet or simply complete the contact form. We love hearing about exciting new ideas!

2461 East Main Street
Columbus, Ohio 43209
(614) 224-6226

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