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Category Archives for "Advertising"
06Oct 2015 The Creative Process | Ep. 6 | Future Starts Here
06
Oct 2015
The Creative Process Failing big is part of the creative process for Tiffany Shlain. Through behind-the-scenes footage of her acclaimed feature documentary Connected, Tiffany shares the creative process she has developed over the years. The hunch, the darkness, the breakthroughs, and everything in between. This is an excellent video. Website Design Is Part of the […]
05Oct 2015 What Makes Branding Difficult?
05
Oct 2015
Is Branding Difficult? For all the discussion going on around branding in the digital age, it’s something that a lot of companies – and especially small and medium-sized organizations – really struggle with. It isn’t that they don’t have great ideas, and big aspirations; it’s that the actual task of building a strong and reputable […]
28Jul 2015 Two Great Ways to Keep Your Branding Consistent
28
Jul 2015
Keep Your Branding Consistent If you really want customers to know and love your brand, you have to be consistent with the way you present it over time. Unfortunately, that can be a challenge, as it’s easy for messaging and visual elements to “drift” or evolve into something new over time. It’s important to keep […]
23Jun 2015 Are You Overlooking a Critical Web Design Detail?
23
Jun 2015
Critical Web Design For most clients, seeing a brand-new web design is probably the most exciting part of the process. Many critical web design ideas regarding layout, images. And other design features that they want to implement before their new website goes live. As you look at your layout with a critical eye though, be […]
16Jun 2015 5 Easy Ways to Increase Ecommerce Conversions
16
Jun 2015
Ecommerce Conversions Creating a successful e-commerce website is all about conversions. It doesn’t matter how many people you can attract to your landing pages, what kind of products you upsell, or what your prices are like if you can’t turn visitors into buyers. Getting people to finalize purchases can be more difficult than it seems. […]
15Jun 2015 Attract More Customers to Your Online Store – Infographic
15
Jun 2015
Your Online Store How can you attract more customers to your online store? Below is an infographic that graphically presents a ton of great ideas. The infographic source can be found here. Selling products and services online more effectively for the information provided below. Marcy Design Provides Marketing, Advertising & Website Services in Columbus, Ohio The […]
09Jun 2015 Where Should You Start With Internet Marketing?
09
Jun 2015
Start With Internet Marketing There are still hundreds of thousands – if not millions – of successful businesses out there that do little or no Internet marketing. Some have established brands and customer lists, while others benefit from a strong retail location or good regional distribution. Whatever the cause or reason, they just haven’t had […]
08Jun 2015 Digital Marketing Success – Infographic
08
Jun 2015
Digital Marketing Success What is Digital Marketing? Below is an infographic that graphically presents several great ideas regarding digital marketing success. The infographic source can be found here. Marcy Design Provides Marketing, Advertising & Website Services in Columbus, Ohio The first thing to remember is that we believe that our creative energy produces powerful ideas. […]
02Jun 2015 What Color is Your Company Logo?
02
Jun 2015
Understanding Your Company Logo What color is your company logo? Below is a great infographic that shows the color of some top brands. The infographic source can be found here. Your logo is the most recognizable icon for your business. You should review and research the design to get the maximum positive effect. Marcy Design […]
01Jun 2015 The Rolling Stones – The Greatest Brand in Rock and Roll
01
Jun 2015
Greatest Brand in Rock and Roll I just witnessed the greatest brand perform in front of 60,000 fans at the Ohio State University football stadium as a part of their Zip Code tour. That’s right, I said “brand” instead of “band”. The Rolling Stones are without a doubt the greatest rock and roll band in […]
