There are still hundreds of thousands – if not millions – of successful businesses out there that do little or no Internet marketing. Some have established brands and customer lists, while others benefit from a strong retail location or good regional distribution. Whatever the cause or reason, they just haven’t had a need or desire to find customers online.
It’s getting harder and harder to keep ahead of the competition if you aren’t reaching customers through Google, Facebook, and other online outlets, however. And even profitable companies can use more customers… especially if they are coming inconsistently and inexpensively from online sources.
At the same time, it can be difficult to get started with Internet marketing if you haven’t tried things before, or have attempted it in the past without much success. Everything might seem complicated and expensive online, and it might be tough to know where to start.
That’s where we come in. Here are a handful of simple tips you can use to start finding customers on the Internet right away:
Set a Goal
The first step to getting started with Internet marketing is having an understanding of what you want to accomplish. Naturally, most business owners and managers will say “more sales,” but we want you to be more specific. What kinds of buyers would you like to attract through your website? Where do they live or work? What do you want them to buy, and when?
Decide What Resources You Can Devote
Despite what you may have heard in the past, Internet marketing does take a little bit of time and money. However, it probably won’t take as much of either as you might think, especially once you’ve mastered the basics. Decide up front what you can devote to the effort. Anything is better than nothing, and you won’t have to spend a fortune to start seeing results.
Start Small and Simple
As you may have noticed, we are big fans of beginning small and growing new Internet marketing campaigns one at a time. That means putting your initial efforts and investments into can’t-miss strategies, like localized search, social networking, and highly-targeted online ads. Once these start to show a positive return on investment – which shouldn’t take long – then you can branch out into other areas.
Make a Schedule
There are a lot of Internet marketing tasks, such as brainstorming email specials or writing blog posts, that you can handle internally. The best way to keep your Internet marketing campaigns moving forward is to develop a schedule for these jobs and scratch them off the list as they are completed over the course of weeks and months. By following that simple strategy, you’ll start to generate a sense of momentum and keep from being overwhelmed.
Don’t Focus on Sales (at First)
Although you’ll certainly want to see improvements from your online marketing efforts, it’s not necessarily wise to stare at your bank balances from the first day. Getting positive feedback from customers, growing your social network, improving your search engine or positioning, and increasing the size of your email subscriber list are all positive steps that point to profitability in the future.
Ready to get started with Internet marketing for your company? Whether you’re just starting out or need to take your campaigns to the next level, we can help. Contact a member of our team today to schedule a free consultation and see some of our recent success stories.