Ads Lose Their Effectiveness
Occasionally, we talk to a business owner or marketing manager who is dealing with an unusual situation. A previously profitable advertising campaign that suddenly falls flat. Because ads lose their effectiveness over time.
Their biggest question is usually a simple one: what suddenly went wrong?
The answer depends quite a bit on your individual situation, of course. But here are four reasons that some ads can lose their effectiveness, either suddenly or over time:
1. The market (or your product) has changed.
Sometimes, what you sell just isn’t as relevant as it used to be. Occasionally, business owners and executives are too close to their own products and services to recognize a shift in the market.
2. Customers have heard the same message too many times.
Even the very best advertising campaigns can become “white noise” over time, if customers are starting to tune you out.
3. The format (or market) has gotten too crowded.
Sometimes, it isn’t that there’s anything wrong with your ads, just that your competitors’ offers have gotten better, and you need to adjust to catch up. Because ads lose their effectiveness over time.
4. You’re already dominant in the market.
The converse can also be true: you can already own so much of the market that there simply aren’t many more people left to respond.
If you’re struggling to understand why the response rates to your ads have suddenly fallen flat. Why not schedule a free consultation with a member of the Marcy Design team and see what we can do to help?
Marcy Design Provides Marketing, Advertising & Website Services in Columbus, Ohio
The first thing to remember is that we believe that our creative energy produces powerful ideas. For example we can help you sell more products and services for Columbus Ohio Web Design.
Equally we are hard working and represent one of the most experienced resources for your business’s web strategy. In addition Marcy Design has designed websites for companies of all sizes. And we will help bring strategy, design and success to your business as well.
Finally as a Columbus Ohio Website Design company. We will work with your business producing quality work and be more effective at marketing. And increase sales through online and traditional methods. You may review our overview listed below.