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Category Archives for "Advertising"
25Jul 2022 Direct Mail Success, Part Three
25
Jul 2022
Direct Mail Success So far in this series of posts, we have established that direct mail success can be both profitable and reliable. And that it’s important to always be searching for a higher response rate if you’re going to get the most from your investment. There is one more thing that every business owner […]
24Jul 2022 Direct Mail Success, Part Two
24
Jul 2022
Direct Mail Success Part Two In the last post, we mentioned that direct mail success part two (when it’s done correctly). Can be a profitable tool that you use again and again, year after year. But, to make it into a valuable part of your marketing effort. You have to pair the right message with […]
20Jul 2022 Direct Mail Success, Part One
20
Jul 2022
Direct Mail Success Part One Direct mail success part one – the art of finding customers through sales letters, postcards, brochures, and other materials. Has been around for a very long time. Despite that, and despite the fact that there are so many other ways of marketing to buyers. These days, it remains a very […]
18Jul 2022 Can "News Style" Radio Advertisements Work?
18
Jul 2022
Radio Advertisements Have you ever been driving along and heard a breaking radio advertisements that turned out to be an ad for a local business? Ever wondered if that kind of strategy could work for you? To answer that question, you have to realize why it is that marketers turn to “news style” advertisements in […]
13Jul 2022 Do the Rules Change for Facebook Advertising?
13
Jul 2022
Change for Facebook Advertising In some ways, Facebook ads are just like other pay-per-click systems. Where you compose a message, make a bid, and look at the results. In other ways, however, they represent an entirely different animal. Since you have to target by customer types and demographics, rather than keywords. This is a change […]
12Jul 2022 How to Get TV Advertising Right, Part Two
12
Jul 2022
Get TV Advertising In our last post, we gave a couple of tips for making the most of television advertising opportunities. Which have a very big reach, but can also be a lot more expensive than other marketing avenues. Today, get TV advertising and add to those by giving you the most important reminder of […]
11Jul 2022 How to Get TV Advertising Right, Part One
11
Jul 2022
How to Get TV Advertising Right Although the Internet is becoming available in more and more places every day – and on more and more devices. It still can’t match the reach that television has as an advertising medium. That reach comes with a big increase in costs. However, so it’s important to make the […]
26Jun 2022 A Few Great Uses for Web Animation
26
Jun 2022
Web Animation Web animation has come a long way since the first days of the Internet. Although it once required both big budgets and low expectations. It has now grown to the point that nearly any business can use it effectively on their website. The trick, however, isn’t in integrating animation in your business website. […]
22Jun 2022 3 Quick Rules for Trade Show Design
22
Jun 2022
Rules for Trade Show Design Designing trade show exhibits and collateral marketing materials is a unique design challenge. And one that we take very seriously. After all, for a lot of our clients, the best chance they’ll have to impress important prospects. Not to mention colleagues and vendors). Is the time they spend on a […]
21Jun 2022 Did You Skip the Most Important Marketing Step?
21
Jun 2022
Important Marketing Step Finding and Important Marketing Step is one of those activities that’s easy to dive right into. Especially when you have lots of great ideas on hand. Not to mention some ambitious goals set for the year or the quarter. With that in mind, it’s understandable that so many new clients want to […]