As we pointed out in a recent blog, social media is becoming more well known for destroying brands and reputations than it is for building them up or being an effective marketing tool. So, how can you go about using Facebook, Twitter, and other social sites to expand your reach without making the same mistakes?

The easiest way is simple: Make your social profiles and updates less about you and your company, and more about other topics. Here are a few places to focus your attention and messaging:

Your customers. This could apply to your actual customers, or just their questions, concerns, and most pressing issues.

Your industry. Breaking news, insight, and analysis into your industry can attract attention and turn you into a thought leader in your field.

Good causes that you support. If there is one thing people love on social media, it’s the sight of companies doing the right things. Show off your charitable side and you can build the right kind of impression.

When your social media isn’t focused just on your business and marketing messages, it’s easier to avoid the most common mistakes others make. Why not let the team at Marcy Design help you devise social messaging that helps you reach your bottom-line goals?

Call Marcy Design, a Columbus Ohio website design company to help with your web, marketing and advertising campaigns.