614.224.6226

04
Nov 2010
Mobile And Social Web Merging

I’ve been letting our customers know for some time how important Mobile Technology and Social Media are to their website design and online marketing efforts. Below is an article from Inc. that offers great statistics that should open your eyes about your efforts as well. It’s time for you to take full advantage of the potential of your online marketing.

I’m picturing a big venn diagram in my head as I write this. One circle is the mobile web and the other is the social web. The overlap seems to be getting bigger by the day with the outer parts of the circles getting smaller. Case in point; Facebook!

Facebook announced some new mobile features this week (for example one step sign-in). However buried in the fine print they let it drop that out of the 500 million Facebook users, 200 million are now actively accessing through mobile devices. 200 million is triple the number from just a year ago.

If you were to graph this, the trajectory of this trend would look like a hockey stick.

Throw in location based services like Facebook’s new “Places” feature (their answer to Foursquare) into the mix and you can expect this to be a very long-handled hockey stick.

Case in point, numero dos; Twitter!
As recently as September, Twitter published its own stats on mobile users reporting that 16% of new sign-ups are starting out on mobile devices. The number of mobile Twitterers is up 62% – since April – which boils down to 46% of all Twitterers are now active mobile participants. That’s 46% of the 175 million folks on Twitter to date!

How’s that venn diagram looking to you? What kinds of business opportunities do you see in that quickly growing overlap area?

Posted by Renee Oricchio . Whether from your mobile device or otherwise, feel free to follow me on Twitter @oricchio

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