Foursquare is a location-based social networking website, software for mobile devices. This service is available to users with GPS enabled mobile devices, such as iPhones and Blackberries. Users “check-in” at venues using a mobile website, text messaging or a device-specific application by running the application and selecting from a list of venues that the application locates nearby. Each check-in awards the user points and sometimes “badges”.
Businesses are exploring new ways to reach their target audience through location-based applications. See the growth and reach of Foursquare below.