614.224.6226

26
Oct 2012
What the End of Newsweek in Print Means for Marketers

Recently, Newsweek announced that the December 31, 2012, issue of the magazine would be its final print version. After that, it will only be available online and in digital formats.

In a sense, this can’t be very surprising – print newspapers around the country have been doing the same thing for years. Still, the end of Newsweek in print marks the latest point in a quickly accelerating trend that has some marketers excited, and others feeling a little apprehensive.

No matter which group you fall into, here are a couple of conclusions you can draw from Newsweek’s digital shift:

First, that it’s definitely time to look into newer forms of digital advertising. If you currently rely on printed ads to bring new customers to your business, then now is the perfect time to start exploring other options. Even if you aren’t relying on publications like Newsweek, it’s good to have a backup strategy.

Secondly, that you don’t have to abandon what works. Going digital isn’t the same as going away. A lot of publications are taking their articles online, and bringing their readers with them. So, if the publications you currently advertise in are moving to the Internet, think about giving them (and other related sites) a try. You might just find that you can get even more efficient results by following them.

Are you looking to maximize your online and off-line advertising strategy? Call Marcy Design, a Columbus Ohio website design company to help with your webmarketing and advertising campaigns.

CONTACT MARCY DESIGN

Need more information about who we are, what we do or maybe even our favorite restaurant? We’re here to chat. Tell us about your company and how business is going. Feel free to call, send an email, Tweet or simply complete the contact form. We love hearing about exciting new ideas!

2461 East Main Street
Columbus, Ohio 43209
(614) 224-6226
marketing@marcy.com
www.marcy.com

Request a Proposal

Homepage Contact
Sending

Twitter Feed

Please select a valid form