You’re not in Kansas anymore. In the 1950s, mass media such as newspapers, radio and television were the dominant form of marketing, with only large businesses being able to afford national or international exposure. If a company wanted to reach audiences outside their local area, they had to create commercials or newspaper ads.
Today, there are thousands of TV channels with segmented programming for every taste. Consumers now use mobile phones and tablets to communicate and make purchases. Your marketing message can now be broadcast to the people most likely to buy your product via hundreds of specialist publications, websites and channels available through cable, satellite, computers, tablets, and mobile phones.
Your business has an exciting opportunity to reach a segmented audience. And a well-coordinated ad campaign to reinforce your brand identity, can drive direct response and make a notable difference in consumer awareness.
Because there are more advertising avenues than ever before, it’s important to select the right vehicle to deliver your message. Marcy Design has produced successful advertising campaigns for many businesses. Media outlets include: Print, radio, TV, outdoor and web.
How To Evaluate Your Advertising
From time to time, you’ll probably be approached by someone about a new advertising medium or opportunity. Sometimes, deciding whether to commit new dollars – or take some of your existing ad budget away from another project – isn’t always easy.
Here are four things you can look at to help you make the right decision:
1. The target market. Who will be reading, listening, or viewing, and how close is that description to the men and women you want to reach?
2. The reach and editorial calendar involved. How many people visit, tune in, come in or otherwise look at the content, and how often?
3. How much competition you will face. Will all of your competitors be advertising in the same place?
4. The price. Is this an opportunity that you can afford to take advantage of without stretching your budget too far, or cutting existing campaigns?
When it comes down to it, there isn’t any way to know for sure whether an advertising opportunity is right for you until you’ve tried and tested it. Until then, though, you can use these four criteria in your decision-making process.
It takes dedication, preparation and hard work to climb a mountain. Not to mention a good trail map. We guarantee that we will bring knowledge, direction and passion to help your business succeed.
– Brand management
– Media planning
– Copy writing
The Marcy Design team did a wonderful job creating and developing the website for our small business. The team was responsive and easy to work with.
We worked with Marcy Design for 18 months on our website and they were responsive, innovative, knowledgeable and easy to work with. I look forward to our continued relationship and highly recommend them to others.
Working with the group at Marcy has been incredible! They have helped us with everything, and anything we need while starting our business. We could not be happier!!
The Marcy Design Group is an awesome team to work with and are a top-notch professional organization! Their functional leadership in web design is excellent and knowledgeable from end-to-end.
Great people to work with!! Looking forward to using them again!!
Marcy Design was so easy to work with. They listened to what we needed and gave us exactly what we were looking for in a website. I would highly recommend them.