As you get your credit card warmed up and try to decide who’s been naughty and nice, however, ask yourself a key question: What are you getting for your business this holiday season?
For all the money we spend with various retailers, few of us make as many actual revenue-growing business investments during this part of the calendar as we should. But, when you consider that tax time is just around the corner, and so are your 2013 business planning goals, now could be the ideal time to start thinking ahead and put a little bit back into your company.
There are always new things happening with online and off-line marketing, and always parts of your company that could be made more effective. If there is some small switch you could make that can help you win a larger market share or earn some new customers in the next few months, why not give your company – and yourself – an early gift and make smart investments a part of your holiday shopping spree?