Here at Marcy Design, we field a lot of questions about tradeshow marketing and tradeshow displays. We can understand why: Given the time, money, and sales opportunities provided when you’re in the same room with so many potential customers, there is a lot to think about.
Still, a lot of the issues we deal with can easily be tackled by asking two important questions:
1. Will this item or feature help me grab people’s attention?
Half the battle at a trade show is just getting noticed. That’s because, even though hundreds of your best potential customers might be in the room, so are several (or dozens) of your competitors. And that’s to say nothing of all the events, old colleagues, and other distractions that are constantly pulling buyers away.
2. Will this piece help me win more customers later?
A lot of the sales that come from a tradeshow setting aren’t actually finalized at the trade show. Frequently, attendees need to take collateral materials and proposals back to executives, department heads, and other decision-makers. So, your materials need to stand out now, but they also need to be compelling later.
The important thing to remember about both of these questions is that a piece that’s strong in one area is useless if it isn’t just as strong in the other. If your tradeshow materials aren’t as effective as they could be, call Marcy Design, a Columbus Ohio website design company to help with your web, marketing and advertising campaigns.