Columbus Web Design 614.224.6226

Aug 2022
Two Mistakes That Kill Your Search Engine Marketing Campaign

Search Engine Marketing CampaignSearch Engine Marketing Campaign

The Internet is full of advice (some of it great, some of it not so great) about the best ways to manage your search engine marketing campaign. In fact, there has been so much written that it can be difficult to separate common sense tips from ideas that are wildly off-course. And potentially dangerous to the future of your company.

Sometimes, though, finding success with search engines isn’t as much a matter of what to do as what not to do. With that in mind, here are two mistakes that can kill your paid and organic search engine marketing efforts:

1. Developing tunnel vision for any one keyword or phrase.

When you focus on any single search engine term or phrase, you run two distinct risks. First, you make it likely that your pages will become boring and repetitive. And secondly, you put all your eggs in one basket, meaning a new competitor can come and steal your traffic in a flash.

2. Taking a short review of search engine marketing.

Although PPC advertising works more quickly than an organic search engine optimization campaign. Both take time, effort, and patience if you’re going to maximize your ROI. Short-term strategies (like keyword-stuffing and placing huge bids on untested keywords) tend to do more harm than good over time.

Want to avoid the biggest search engine marketing mistakes and build a winning campaign? Let our team help. Call Marcy Design, a Columbus Ohio website design company to help with your webmarketing and advertising campaigns.


Need more information about who we are, what we do or maybe even our favorite restaurant? We’re here to chat. Tell us about your company and how business is going. Feel free to call, send an email, Tweet or simply complete the contact form. We love hearing about exciting new ideas!

2461 East Main Street
Columbus, Ohio 43209
(614) 224-6226

Request a Proposal

Homepage Contact

Please select a valid form