In our experience, business web design clients tend to obsess about the different parts and ingredients of their Internet marketing plans, at least during the planning and initial layout stages. Once the investment of time and money has been completed, however, many of those same clients make a common and predictable mistake: They ignore their business website completely.
Although there are a lot of things that can go wrong or right along the way when you’re putting a new website together, ignoring it – or treating it like a finished product once it’s gone online – is probably the easiest way to ruin it.
To get the most from your web presence, you need to be constantly “feeding” it, adding important things like:
Updates. Marketing plans, product details, pricing, employee profiles, and dozens of other details change all the time. Your business website should be updated continuously with the latest information.
New content. Your business website should always be growing as a resource. That means fresh posts, articles, FAQs, and other pieces of information.
Calendars, apps, and other features. Adding new functionalities is one of the easiest ways to make your site more profitable, so keep looking for tools you can use to draw in new customers.
Once your website goes live, it means that it’s ready to start working for you… but not that you are finished working on it.