If we had some kind of online marketing trend warning meter, like governments have to look out for tsunamis or tornadoes, social media would be sending readings off the charts. That’s because even though it already has hundreds of millions of users around the world, has been around for several years, and is a part of many people’s daily lives, its biggest waves might still be yet to come.
That’s because, for all its might and fun, it’s just now beginning to become useful to most of us as a tool for reaching and connecting with customers. It isn’t only web designers and online marketing gurus who are taking notice, either – in the last few years virtually every major corporation has beefed up its social media platform.
So, with social networking sites like Facebook, Twitter, and LinkedIn so clearly being a part of our digital marketing future, what could be the problem?
Well, the problem with social media marketing isn’t one of possibilities… it’s a matter of expectations. For larger businesses, networking sites are just one more way to reach their already massive customer bases. But for the smaller fish, business owners who are trying to compete to raise their profiles, social media represents a different type of animal.
The one thing that pay per click advertising, e-mail marketing, and to a lesser degree search engine optimization all had in common was that they could bring you new customers relatively quickly. If you did that you were supposed to do, and followed the rules, you could be pretty sure your bottom line was going to see improvement.
That’s not the case with social networking. As we mentioned, it is a good way to connect more deeply with customers, and even prospective customers; but, not many people are going to make a buying decision based on your Facebook profile alone. That means social media marketing is going to go a lot slower, and it’s going to need some help from your other online and off-line tools.
There isn’t anything wrong with social media marketing, so long as you go into the process with the right set of expectations. But don’t count on it to work too quickly, or by itself – its true potential is probably still a couple of years down the road.
Want help integrating social media into your marketing mix? Marcy Design can help… why not give us a call today?
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