Here at Marcy Design, one of our favorite things is passing on quick tips that readers and clients can use to instantly improve their Internet marketing plans. While it’s true that not every problem can be solved with a key piece of advice or a couple of fast steps, the reality is that the smallest changes are often the most effective.
With that in mind, we’d like to give you a fast and simple way to improve almost every aspect of your online marketing campaigns. All you have to do is ask the basic question: Why would your customer care?
Far too many web pages, brochures, and other pieces of marketing collateral are produced without this one question in mind. If you can’t think of a good reason that a customer would be interested in a headline, paragraph, or future, then it needs to either be removed or expressed in a different way.
Even if you aren’t a master designer or copywriter, following this guideline can help you make almost any communication more impactful. That’s because it doesn’t rely on any complicated method, just a different way of focusing your thoughts on your buyers as an audience.
Turn your attention to what customers care about and ignore what they don’t – a great way to improve your online and off-line marketing. Call Marcy Design, a Columbus Ohio website design company to help with your web, marketing and advertising campaigns.