In the past couple of years, Google has greatly expanded its “auto complete” feature, meaning that the most popular keywords and phrases are getting more search traffic than ever. Now, with the proliferation of mobile web technologies, that trend is continuing to accelerate. In other words, more people are letting search boxes fill themselves with popular results.
What does this mean to you as an online marketer? There are a couple of important implications. The first one is that you need to pay more attention than ever to emerging search trends within your industry. When most of your potential customers start searching for a certain phrase, they are likely to steer even more potential customers to that same search phrase through auto complete forms.
Secondly, it means you have to keep a close eye on your web analytics. Just because a certain keyword or phrase is generating more traffic doesn’t necessarily make it more profitable. So, while you certainly want to have the visitors coming to you, you don’t want to devote all of your attention to the wrong area.
If you are looking for an experienced online marketing team to help you come up with a profitable, common-sense search strategy, then it’s time you arranged for a free consultation with Marcy Design. Call Marcy Design, a Columbus Ohio website design company to help with your web, marketing and advertising campaigns.