If you have recently found yourself looking for a way to get your online marketing plan “back on track,” you certainly aren’t alone. It’s a challenge that we hear about every day, from clients at the top of organizations big and small.
Along the way, we’ve learned that one of the easiest ways to get your promotions firing on all cylinders again is to simply stop worrying about what you didn’t do before, what didn’t work in the past, or what you hope will work in the future… instead, focus on what you can do right now.
That might sound like over-simplified advice, but it’s actually a great step towards getting the right kinds of results. That’s because too much thinking about things that are outside of your control can turn into a stumbling block that keeps you from getting started in the right direction.
Think about it this way: A little bit of focused marketing activity right now is several times better than a possibly bigger, more elaborate plan to be put into place at some unspecified time in the future. Remembering that can help you shrug off procrastination, forget about wasted time and money that you can’t get back, and get you moving with some straightforward activities designed to bring in new business. Once you do that, it’s easier to keep building on the success and find more growth down the road.