Business web design has been around for long enough now that it’s almost starting to feel like a science, but there are still some enduring myths that people hold on to. One of the most pervasive – and most damaging to your bottom line – is the idea that a small business can build a website and just leave it alone.
To be fair, you actually could pay a design team to give you a website and then ignore it, but that would be akin to buying a new car or truck for your business and never changing the oil. In other words, you would eventually end up getting far less for your money than you would have hoped.
Like any other part of your company, your small business website needs occasional upgrades, maintenance, and even the odd investment of time or money now and then. That’s because new content, updated photos, changes to your social profiles, and other small changes help keep it current, relevant, and more profitable.
Naturally, the best time to discuss any of this and figure out the process is when you’re first planning your web design (or redesign). Ask your team what kinds of plans they have for the future of your site, and they’ll outline the steps you need to take to make it last longer and give you a better return over time.
It would be nice if you could just build a website and watch it make money for you without ever thinking about it again. While that rarely happens, isn’t it worth a little bit of effort to make your most important marketing piece as profitable as it could be?