Columbus Web Design 614.224.6226

Nov 2022
Is Your Business Website Plan Missing an Important Ingredient?

Business Website PlanBusiness Website Plan

Given that we get the chance to work on business websites and Internet marketing plans every day. We probably have a different perspective than most business owners and executives. Maybe that’s why we have noticed that a lot of business website plans are missing one important ingredient: a set of goals.

Naturally, organizations have an idea of why they are undertaking the detailed process of business web design and branding. But we find that many haven’t taken the time to write or express their targets explicitly. In our opinion, that’s a big mistake. Not only should your business web design and Internet marketing targets be clear. But they should come down to two different factors:

What results are you hoping to generate?

It could be that you’re looking to generate more leads, bring in donations, increase online sales, or meets some other short- or long-term goal.

How will you measure those results?

Results might be measured in terms of new revenue, accounts opened, phone calls generated, or any other metric that you prefer (and that makes sense in your business).

It’s also important to note that these goals might change for different parts of your site. In fact, you might have several overlapping goals, or one or two major ones and a bunch of minor targets. Those are all good ideas, so long as you know what you’re trying to achieve.

Call Marcy Design, a Columbus Ohio website design company to help with your webmarketing and advertising campaigns.


Need more information about who we are, what we do or maybe even our favorite restaurant? We’re here to chat. Tell us about your company and how business is going. Feel free to call, send an email, Tweet or simply complete the contact form. We love hearing about exciting new ideas!

2461 East Main Street
Columbus, Ohio 43209
(614) 224-6226

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