If WordPress were a political party, I’m not sure we would even have to have elections anymore. As a tool for web designers and business owners, it has become increasingly popular in the last few years to the point that a lot of small and mid-sized businesses consider it to be a foregone conclusion that any new business website should be designed for WordPress.

There are a lot of good reasons for this. Not only is it search engine-friendly and easy to use, but using WordPress essentially amounts to having a great, low-cost content management system (or CMS) that’s ready to use. So is it right for your business?

There’s a good chance that it is. Amongst its many advantages are that WordPress is fast, easy to use, and can save you a lot of money while adding valuable features. So why would you consider not using WordPress? Well, for certain types of larger websites – especially those needing complex editing and marketing tools, or an e-commerce package – then a dedicated content management system that’s stronger than WordPress is going to pay for itself pretty quickly. That’s true in terms of actual dollars, but also in the sense that it will save you a lot of time and aggravation.

WordPress is a great tool that’s right for a lot of businesses, but not every business website. If you would like to know more about its strengths and weaknesses, or talk about your online marketing strategy, call Marcy Design, a Columbus Ohio website design company to help with your web, marketing and advertising campaigns.