Startups and brand-new businesses often face an interesting dilemma: They need great marketing materials more than any other company (since they usually don’t have any customers yet), but also have the smallest budgets to work with.
How do they manage this balancing act? It’s not always easy, but here are a few quick tips to help you get started:
First, make marketing a priority. Too many startups treat marketing as an afterthought. That’s understandable, but it puts your future growth at an immediate risk. Make marketing a part of your core business plan, so that you can get up and running quickly and profitably.
Start small and test everything. You don’t have to arrange a massive online or off-line marketing campaign right off the bat. Instead, focus on your best products and markets and test ideas in small quantities.
Study the numbers and grow efficiently. Once your marketing campaign is underway, scrutinize everything from the creative messages you’re using to the web pages, targeted groups, and ad prices you’re working with. Over time, you can study the numbers and find what works, as well as what doesn’t.