Columbus Web Design 614.224.6226

May 2021
Ways to Enhance Your Small Business Website In This Economy


The first thing to remember is that Marcy Design knows that we’re in a difficult period of time. Feeling stressed about the future of your business? Wondering how you can keep up – or even get ahead – when so much seems uncertain? Let’s enhance your small business website.

How To Enhance Your Small Business Website

You’re not alone. Since the Covid-19 pandemic began, we’ve been talking with clients, prospects, and business owners. Many have discovered that the way they used to think about sales, marketing, and promotion isn’t relevant in 2020. Now they need new answers and ideas.

Luckily for us (and them) we’ve been in the business of thinking creatively for a long time. That doesn’t just mean designing logos and placing images. It also involves thinking about the fundamental challenge that every small business faces in any economy. How to identify customers, reach them, and communicate persuasively while maximizing the time and money available. Enhance your small business website

These skills have always been useful, but they’ve become crucial over the past few months. We saw this first when we were forced to change our own business strategy. Then, we discovered that the approaches we were using could also work well for the clients we serve.

Take The Time To Improve Your Marketing

Before we get to it, though, there are couple of things that need to be mentioned. The first is that our advice is centered on digital strategies and tactics to enhance your small business website. That’s partly because this is our area of expertise. However, we are also focusing on web-based ideas for the simple reason that they are the best ones available to you at a time when lockdowns and social distancing are in everyone’s minds. If you want to keep your business moving forward through 2020. You’re probably going to have to take advantage of the internet.

The second thing you need to know is that we are restricting our advice to simple, cost-effective strategies that will work for the largest number of business owners and entrepreneurs. No matter where you are or what you do. These ideas should give you some good starting points you can use to grow your sales. And keep expenses down for the next few months. If you want to think bigger or get more specific, however, we strongly encourage you to contact us for a free consultation. Then we can design a plan that’s perfect for your needs and constraints.

With those two caveats out of the way, let’s look at seven ways you can use the power of the internet to keep your business profitable and growing in 2020 and beyond…

Use Your Website More Effectively

With most face-to-face sales activity (including trade shows and conferences) slowing down dramatically, you might not have the same opportunities to sell as you used to. That means you should enhance your small business website.

In the past few months, we’ve worked with retailers who had to add shopping carts to their websites on the fly. We’ve helped consultants to make the most of online video presentations. We’ve even helped service providers to get set up for virtual sessions and turn their knowledge into digital products that can be sold 24 hours per day.

You can adopt a similar approach in two easy steps. The first is to audit your business website to ensure that there aren’t any technical errors or issues that affect performance. For instance, if you have broken links or outdated code that can cause browser crashes or security issues. You’ll want to correct them immediately.

Hire A Professional Like Marcy Design To Help

Then, the next step is to look at ways you can shift more of your sales and marketing effort online. That might involve following some of the examples we outlined above, or it could mean something completely different. The possibilities are virtually endless. Naturally, finding new internet-based revenue streams is something a great web design and online marketing team can help with.

No matter how large or small the answers to these questions might be, the information should be spelled out to enhance your small business website. If you have different hours, regularly run short of certain products. Or have special pricing for certain types of offers, make that information easy to discover.

In many industries (particularly those involving face-to-face or at-home service)

. Companies are taking special precautions to avoid the spread of illness. That might mean having employees wear facemasks at all times, for example, or requiring customers to do the same. By spelling these precautions on your website. You can prepare buyers for what they should expect when they work with you. And you can show them you take their health and safety seriously.

The same goes for other policy changes, such as longer shipping times. Decreased availability of returns, or the need to schedule virtual rather than live meetings. However your business is being affected, or even if it isn’t. You should have prominent notices on your website that outline the details. Marcy Design is located in Columbus, Ohio and we’re ready to provide your business website design services.

Website Design in Columbus Ohio

All in all we are recognized as the best in the business. And Marcy Design can provide businesses in Columbus, Ohio with web designmarketingadvertising and social media.

Finally as a Columbus Ohio Website Design company. We will work with your business producing quality work and be more effective at marketing. And increase sales through online and traditional methods. You may review our overview listed below.


Need more information about who we are, what we do or maybe even our favorite restaurant? We’re here to chat. Tell us about your company and how business is going. Feel free to call, send an email, Tweet or simply complete the contact form. We love hearing about exciting new ideas!

2461 East Main Street
Columbus, Ohio 43209
(614) 224-6226

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