Creating a successful e-commerce website is all about conversions. It doesn’t matter how many people you can attract to your landing pages, what kind of products you upsell, or what your prices are like if you can’t turn visitors into buyers.
Getting people to finalize purchases can be more difficult than it seems. Competition online is intense, and even well-designed websites need every advantage they can get. With that in mind, here are five easy ways you can increase ease commerce conversions on your online store:
#1: Know Who Your Customers Are
Too many e-commerce sites have been constructed as if they were meant for everyone. Most profitable online stores, on the other hand, aren’t just tilted towards a specific product or industry, but an actual specific type of buyer. The more you know about your customers, the easier it will be for you to zero and on their needs and wants, and to push the “hot buttons” that convince them to make a purchase.
#2: Bring in Repeat Visitors
No matter how great your online store is, most buyers are going to be hesitant to purchase something from you the first time they visit. That’s why it’s important you have some kind of lead-capture device (like a newsletter, or coupon code) that brings them back later. In fact, you may find that the closing rates for your email newsletters are much, much higher than they are for initial visitors as you increase the size of your mailing list over time.
#3: Target Buyers (not Shoppers) With PPC Ads
Many first-time e-commerce entrepreneurs like to target broad, high-traffic keywords with their first advertising campaigns. That’s a big mistake. You don’t necessarily want search phrases that attract the most visitors – you want the ones that convert into finalized sales of the highest rates. Think about what someone who is serious about buying, instead of just looking for information, would search for, and then target your ads towards those terms.
#4: Offer Buying Guides
Remember that not everyone who wants to make a purchase from your e-commerce site is already familiar with what you have to sell. If there are differences between brands, product groups, and so on, why not highlight these in an easy-to-understand buying guide? These don’t only increase conversions, they give you unique content that is hard for other online stores to copy.
#5: Give Buyers Guarantees
Numerous studies have shown that money-back guarantees rarely ever increase returns, even though they do boost sales. That’s because most people will do the research needed to find the right product. But at the critical moment when they decide whether to buy or not, they like having the “safety net” of a satisfaction guarantee, even if they are unlikely to ever take advantage of it.
Ironically enough, one of the best ways to increase sales in your online store is to stop thinking like a marketer and start remembering the things you like and prefer as a customer. These five tips should help you get started in that direction… and make your e-commerce site more profitable as a result.
If you need an E-Commerce website for your business, give Marcy Design a call at 614-224-6226. We can provide your business with a professional easy-to-manage E-Commerce solution. Our solutions include a full-featured website with many administration capabilities.
Our eCommerce Production Overview
Strength & flexibility – Built upon core WordPress functionality for stability, with enough hooks and filters to satisfy the most avid theme developer.
Smart dashboard widgets – Keep birds-eye view of incoming sales and reviews, stock levels and general store performance and statistics all from the WordPress dashboard.
Features – Our E-Commerce solution has got more features than you can shake a stick at. But don’t just take out word for it, try it for yourself.
Admin & Reporting
WordPress centric – At its core our E-Commerce solution is built upon core WordPress functionality. This extends to the back-end interface where each and every admin screen and write panel has been designed to work seamlessly with the WordPress interface. As soon as you start using it you’ll feel right at home.
Detailed sales, customer and stock reports – Having a stylish, feature-rich store is one thing, but orders are what matter most. Built into our E-Commerce solution is our beautiful, detailed reports panel. At a glance you can check your stores overall performance, or drill down and inspect daily sales, monthly sales, individual product sales, top sells and top earners. Fine tune your store and push it to it’s maximum performance.
Customer management – Customers are of course managed through WordPress’s own user management functionality. But on the front-end each user has their own secure account section where they can add multiple shipping and billing addresses, review and track past and present orders, manage their personal details and change their password.
Order management – Orders are the most important part of any online store, so there is an intuitive order management suite. Here you can manually add edit orders, reduce stock and send email invoices. There’s even a handy order history section detailing when an order changes status.
Create & sell all kinds of products – Physical products? Check. Digital products? Check. Our E-Commerce solution empowers you to sell efficiently online. The product management is focused on ease-of-use. E-Commerce doesn’t need to be complicated. A variable product beautifully presented to your potential customers.
Products & Inventory
Managing your inventory – Nobody wants to be caught with their pants down and with the inventory management tools, you’ll know exactly what the status is on your inventory.
Shipping & Taxes
Delivery – Built in comprehensive shipping settings enable you to define shipping costs per product, or declare a flat rate for all your products, you can also offer free shipping. Extend these options with our table rate shipping extension to define different shipping rates for various countries, or different weight brackets. Lots of shipping options available via various extensions.
Financial control – Our E-Commerce solution offers robust tax settings and options to serve small boutiques right up to global conglomerates. Intuitively configure multiple tax rates for different regions as your online store goes international!
Marketing & Promotions
Banners and coupons – Generate discount coupons for your customers to help with special promotions. Our E-Commerce solution also includes the features that distinguishes online retail from its offline equivalent: product reviews from your customers, automatic up-sells & cross-sells and related products.
We’ve got you covered – A superb payment solution is included within our E-Commerce solution, which allows you to seamlessly plug your payment gateway of choice into your website and start processing orders immediately. If you don’t want to go through the trouble of adding your own payment gateway, our E-Commerce solution supports a wide variety of popular payment gateways through the additional extensions.
START SELLING ONLINE
– Brand your company
– Use professional photography
– Clearly identify your categories
– and products
– Use the best payment systems
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We worked with Marcy Design for 18 months on our website and they were responsive, innovative, knowledgeable and easy to work with. I look forward to our continued relationship and highly recommend them to others.
Working with the group at Marcy has been incredible! They have helped us with everything, and anything we need while starting our business. We could not be happier!!
The Marcy Design Group is an awesome team to work with and are a top-notch professional organization! Their functional leadership in web design is excellent and knowledgeable from end-to-end.
Great people to work with!! Looking forward to using them again!!
Marcy Design was so easy to work with. They listened to what we needed and gave us exactly what we were looking for in a website. I would highly recommend them.