In a lot of organizations, even successful ones, planning marketing campaigns can feel a lot like a game of “follow the leader.” That’s because there is a clear (and understandable) tendency for business owners, executives, and managers to duplicate things they have seen make their competitors successful.
That makes a certain kind of sense, but it’s also hard to beat the other businesses around you when you’re doing the exact same things… or trying tactics that don’t bring anything new to the table.
With that in mind, we’ll give you a piece of advice that has served a lot of companies well: Look farther and harder for design and marketing inspiration.
That might mean checking out examples from other industries, websites and other materials that you normally wouldn’t look at, or even businesses that are operating overseas. Even though they might not seem like they have a lot in common with your company, all businesses face one core challenge – to catch the attention of customers and engage them in the sales process. New thoughts on how to do that successfully can come from almost anywhere.