This is a question a lot of business owners and executives are asking themselves after watching iPhones, Droids, and other Web-ready mobile devices fly off the shelves to the tune of millions of units every month. More and more people are accessing the Internet on the go – not just in North America, but around the world – to the point that it’s threatening to make “traditional” websites obsolete.
So, are mobile business websites the way of the future?
The simple answer is both yes and no. They certainly are, if you look at the wrong numbers. Mobile web usage is expected to outgrow traditional Internet computing within the next few years, and customers are visiting mobile sites (not to mention downloading mobile apps) in ever-increasing numbers. That’s a trend that clearly isn’t going to let up any time soon.
At the same time, however, it’s worth pointing out that relatively larger and more complex websites probably aren’t going anywhere, either. For all the growth in mobile computing, there are some things that are just easier to do on a larger screen, and a lot of consumers are more comfortable with them.
So what’s the answer for companies looking to maximize their marketing investment? Easy: Have two versions of your website, but make sure they are related and consistent. Only time will tell how mobile computing and traditional websites will merge, but at the moment it makes sense to take advantage of both.