As the holiday shopping season approaches, online retailers are looking for new ways to increase sales and get an edge over their competitors. Here are three quick ways you can generate more revenue from your e-commerce site in the next few months:
1. Offer price comparisons. One question that often goes through an online shopper’s mind is: “Could I buy this cheaper somewhere else?” Answer it for them by letting them comparison shop and see how your prices stack up against the competition. They’ll make quicker decisions, and you make more sales.
2. Speed up your shipping. If there is one thing shoppers like more than saving money, it’s getting what they’ve ordered fast. By shipping products the same day orders are received, and offering overnight or two-day options, you can pull in customers who might otherwise have clicked elsewhere.
3. Promise a money-back guarantee. The irony of money-back guarantees is that even though offering them increases sales and profits, few people ever take advantage of them. Still, knowing that you stand behind your products is a good thing for your customers.
What do these three tips have in common? They are classic revenue-boosting techniques that never go out of style. Give your customers what they always want, and you’ll have an easier time selling more products this November and December.