Aug 2012
2 Important Considerations for a Tradeshow Display

To anyone who has ever been to a tradeshow, it’s easy to see that they are an interesting spectacle of modern commerce and innovation. For anyone who has ever presented at a tradeshow, it’s a known fact that they can be exciting opportunities for business… but also a logistical nightmare.

With that in mind, and because we have been able to help so many of our clients to turn industry tradeshows and conventions into a high-profit activity, here are two important considerations for your next display:

1. If it doesn’t catch attention, it’s useless. At even the smallest tradeshows, you are directly competing with dozens of other businesses in your industry – sometimes from only a few feet away. For that reason, your tradeshow display has to catch attention quickly.

2. A tradeshow display that can’t be easily moved or set up will eventually come back to haunt you. Most tradeshow displays are set up dozens of times (or more) during their lives, which isn’t even counting the occasions where you have to move to a new booth or location. Do yourself a favor, and invest in one that’s easy to set up and breakdown.

Need help putting together a top-notch tradeshow display? Call Marcy Design, a Columbus Ohio website design company to help with your webmarketing and advertising campaigns.


Need more information about who we are, what we do or maybe even our favorite restaurant? We’re here to chat. Tell us about your company and how business is going. Feel free to call, send an email, Tweet or simply complete the contact form. We love hearing about exciting new ideas!

2461 East Main Street
Columbus, Ohio 43209
(614) 224-6226

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