There is a classic catch-22 that we frequently see play out in the world of web design and development. It looks like this: a business owner or executive comes to us because they want to completely revamp their digital strategy. But at the same time, they don’t have the budget to pull it off until they start increasing sales, which (again) points back to the need for a new website. It’s a circle that can go on and on.
So how do you make web design and development more affordable when you really need to boost revenue to fund those improvements? In this quick post we will lay out a plan that has worked for some of our most successful clients.
An Incremental Approach to Web Design and Development
Instead of taking on a major web design and development project all at once, what if you took it in stages? Rather than laying out a big deposit in the beginning, you could follow a process that would look something like this:
- First, fix the most urgent issues on your website and aim for quick wins. These might include better search positioning, stronger conversion rates, or generating new streams of ecommerce revenue.
- Using those improvements, you could see your bottom line improve and retain a portion of new sales in a special account dedicated to your upcoming website overhaul. It might take a few months, or even the better part of a year, but you will be making progress.
- Then, as that fund built, you could reconfigure your business website in stages. In other words, you can put together the core designs and features, and then add extra elements to the site as your business grew and expanded in the coming months.
A lot of business owners think that web design and development have to be “all or nothing,” but that’s certainly not the case. You don’t have to do things all at once to get the job done.
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