Web design, as something that has both artistic and technical elements, is always changing. Not only do tastes and preferences tend to evolve over time, but new tools, programming styles, and CMS platforms open up new possibilities for businesses.

So, if you haven’t gotten a new business website in a few years, you might be surprised just how much has changed in the meantime. Here are three important differences you should pay attention to:

1. People expect websites to do more. A good business website used to just consist of a nice layout and some contact information. Now, though, people expect online tools, apps, and custom programming to give them more functionality.

2. Responsive and mobile-friendly websites are a big deal. Experts say that nearly half of all web traffic originates in smartphones and tablets. That means your business website has to be accessible on any type of web-ready device.

3. There is more competition than there ever was in the past. There are more websites out there for your customers to choose from, which means you need to do more to stand out in the crowd.

The business of designing websites never stands still, and your Internet marketing plan shouldn’t either. If you feel like your site isn’t up to date, now is the perfect time to talk to a member of the Marcy Design team.

Call Marcy Design, a Columbus Ohio website design company to help with your web, marketing and advertising campaigns.