As the business landscape has changed over the last few weeks, the associations we work with have responded by being proactive in looking for new information and solutions.
Naturally, we always think it’s smarter to be ahead of the curve than falling behind. That’s why, after consulting with several of the industry groups we work with, we think this might be the perfect time to make some improvements to your web presence.
That might run contrary to some of the conventional advice out there, but it’s based on solid logic. Here are a few reasons you might want to start an association website redesign project now…
The Needs of Members and Leaders Have Changed
It goes without saying that your members (not to mention your employees) have different needs and concerns than they did a month ago. By making some changes to your website, you can put the content and tools that are most pertinent at the front of your pages.
For instance, you may be experiencing renewed interest in newsletters, strategy tips, or industry updates. The easier these are to find, the more valuable your website is to the men and women who rely on your association.
You Can Integrate Online Learning and Awareness
Much of the work in education that was being done through trade shows, conferences, and other in-person learning sessions is now being conducted online. If your website doesn’t include these features, or make them easy to find, then some changes are called for.
Standards and best practices are shifting in a number of fields. At the same time, there has never been a better opportunity for your members to get up-to-speed on fresh ideas and regulations. Give them the online resources they are looking for, and you’ll have an easier time holding onto members in the months to come.
This is Your Association’s Chance to Breathe and Regroup
There is one more reason to consider upgrading your association website now, and it’s an easy one to miss: you probably have more time to focus on a project like this than you did in the past. If you’ve been putting off big tasks like web development projects because you are too busy, this might be your chance to catch up.
It’s never a bad time to sharpen your skills or develop new tools. It’s deeply unfortunate that we are dealing with the current coronavirus crisis, but it does at least afford us a chance to catch our breath, regroup, and think about what we’ll need in the months and years to come.
Need Help Formulating Your Plan?
At Marcy Design, association leaders don’t just turn to us because we are creative or responsive – they like dealing with our firm because we help them to spot opportunities and make solid choices. If your organization doesn’t have a good marketing and communications plan in place, let us help. Contact our team today to schedule a free consultation and learn more about our work.