The conventional wisdom that’s developing around social media marketing is that businesses with “impulse buy” types of items tend to do best, especially when it comes to ads placed on sites like Facebook. But, experience has taught us that there are some companies that need social media marketing even more…
That’s because, in addition to sharing photos and witty comments, what social networking profiles really excel at is spreading reputations, impressions, and personal stories. That makes social media especially valuable to certain kinds of companies—those with wonderful reputations who are working in crowded industries or markets.
In other words, if you have a great track record of producing quality products, or going above-and-beyond when it comes to customer service, then social networking can let your customers tell other customers about it. The better job you do, and the harder it is for customers to find you in a crowded marketplace, the more important social media marketing should be to your business.
Nearly any kind of company can do well with social media and profit from regular updates and participation. But, businesses with great reputations and customer satisfaction have the most to gain.