“Reputation management” has become a buzzword on the Internet in recent years, and for good reason: people trust what others have to say about you, your company, and your new products whole lot more than they trust your marketing materials.
This has always been true, of course, but with the rise of social media sites like Facebook and Twitter, it has taken on a whole new importance. That’s because it no longer takes a phone call or an in-person visit for a prospective buyer to get the scoop on your company. All they have to do is check out your fan page, look for tweets that mention you, or look for customer referrals on LinkedIn to get the same information. It’s instantaneous, and they can find out what they want to know before you even have a chance to make your case.
So what does this mean to you, as a business owner or marketing manager? It means that you should be proactive in looking for information – and especially customer impressions – on social media sites. Hopefully, you’ll be doing such a great job serving your customers that there won’t be anything negative to find. But if there is, however, it’s better to know at the time and try to resolve the situation than it is to start losing business without knowing why.
Social networking sites can be a big boost to your business, and your company’s reputation, but if you want any of that to happen, you need to keep close track of what buyers are telling others about you.