For all of the great new marketing tools we’ve gotten in the digital age, having a good sales brochure is still one of the best ways to let people know more about your products and reinforce the work that your sales team does.
In fact, whether your sales brochures are in print or digital form, they still have a lot of value for a few important reasons:
They can help remind customers of what your salespeople said. Although web pages and online presentations can be great for appealing to new prospects, sales brochures are wonderful tools to help inform potential customers that have already met with someone from your company.
They are easier to pass along than web pages or videos are. In today’s business world, most buying decisions are made by more than one person. A good sales brochure can be passed from one contact to another, making it easier for a third party to approve a contract or purchase order.
They are easy to update. Because many sales brochures are in print or PDF, updating them doesn’t require changes in coding or web layouts. That means you can keep them current without a lot of time and expense.
Pound for pound, a great sales brochure is a fantastic value when you figure in all it can do to help customers come to a buying decision. Are yours as well designed and written as they could be?