Out of all the social networking sites out there, LinkedIn is probably the most unique in terms of a marketing platform. That’s because, even though it doesn’t have the hundreds of millions of users that Facebook, Twitter, and Google + do, it has a much higher concentration of executives and professional types.
Because it tends to not be as exciting, however, and doesn’t have as large a following, lots of marketers ignore LinkedIn. That’s a mistake, and we will give you the biggest reason why: sooner or later, your company is going to want to attract bigger orders or clients. That’s going to involve C-level decision-makers, and more of them are on LinkedIn than any other social site.
With that in mind, realize that you don’t have to spend a lot of time on LinkedIn to make it work for you. What you do need to have, however, is a profile that emphasizes your company strengths, key contact information, and some great recommendations from past customers. Having each of these in place will make your LinkedIn profile easier to find, and offers some reassuring details for any executive who comes across it.
LinkedIn might not be the cornerstone of your social media strategy, but that doesn’t mean you should ignore it. Someday soon, you just might need it to help you close the biggest sale in your company’s history.