There are a lot of reasons we could give you about why your business needs to have a Facebook fan page, like the fact that the site currently has more than 500 million registered users and is growing quickly, that it’s a great way to meet new customers who have self-identified their interests, or that there’s no better way to let buyers see you as more than just another company.
But as great as those are, none of them are the real reason.
When it comes down to it, the one thing we simply can’t ignore is that social media in general — and Facebook in particular — is all about word of mouth advertising for businesses of all sizes. It’s a concept that’s as old as commerce itself, but also the single marketing tool that’s more profitable and effective than any other.
When your customers are busy saying good things about you on your Facebook fan page, other people believe it in a way that they wouldn’t if you were saying those things about yourself. The longer they keep it up, the more it spreads and the more other new customers want to come and talk about how great their experience was. And that good word, as a business asset, is truly priceless.