Most of us would consider experience to be an asset when it comes to designing an Internet marketing campaign, and it certainly can be. In certain situations, though, beginner business owners and managers who are just starting out can actually have a competitive advantage over others.
Why? Because they see new possibilities and angles, rather than the failures and successes they have experienced in the past.
Internet marketing is like anything else: The longer you stay at it, the more you learn. That’s great, but it also leaves you with preconceived notions about what can and can’t be effective, meaning that you might be hesitant to try something new, or to look at the challenge in a creative light.
This isn’t a plea for everyone to forget what they know about finding customers over the Internet, but a subtle reminder to embrace some different ways of thinking now and then. Whatever your perspective on Internet marketing is, things are always changing, and there is always room for a new set of ideas.
Never forget that you are only as limited as your imagination, especially when you’re talking about business in the virtual world. Experience might guide you to better and smarter decisions, but you never want to completely lose that beginner’s sense of perspective.