Ask a handful of business owners what they would need to make their social media marketing plan top notch, and probably more than one would wish for an expensive consultant, unlimited budget, or full-time staff devoted to updating Facebook, Twitter, LinkedIn, and others.
But while any of those could help, they aren’t what you really need. In fact, the three requirements for a strong business social networking plan can boil down to four simple things:
The right customer. If you’re going to find customers and sites like Facebook, then you have to have a very good idea of who you’re looking for. Get to know your perfect customer inside and out.
The right offer. Of course, to actually make any sales you have to sell something that your perfect customer wants. Make sure that your offer stands out in a crowded marketplace.
A plan. Which social media sites are going to be most helpful to you? How often do you need to update them, and with what kind of messages? It’s important to sort this out before you begin, otherwise you could get lost in the day-to-day details.
Some simple tools.Finally, you just have to stay organized and keep your plan on track. With the right tools, like the ones we offer on this site, turning your ideas into new business is simply a matter of connecting the dots.
Social media marketing doesn’t have to be as expensive, or mysterious, as a lot of people think. Just begin with the right questions and ideas, and then use the proper tools to lead you to bottom-line results.