Putting a website together is not easy work. Not only do you have to make sure your content is appropriate, but you also have to pay attention to your site’s design. If both of these elements are not done properly, you risk losing potential visitors. For this reason, you may want to consider hiring a website designer. Through a website designer, your site gets put into the hands of a professional. This means that the process of getting your site up and running on the Web should be successful.
Yet, if you type “website designer” into a search engine, you will have to sift through over 7 million results! This can be really daunting, especially if you don’t know what the characteristics are behind a good website designer. However, with a little bit of common-sense analysis, you can easily determine which website designer is best for you. In fact, this analysis is so simple it can be summed up in three steps: looking at a designer’s portfolio, considering their years in business and finally, evaluating their SEO skills.
1. Looking at the Designer’s Portfolio
Good website designers will have extensive portfolios showcasing their work. In these portfolios, they give you various samples of their website designs. They may also include testimonials from former customers who were pleased with their services. Indeed, through a portfolio, you get a chance to see what a website designer can bring to the table.
2. Considering Their Years in Business
It’s important that a website designer has a few years of experience. This is not to say that newbies can’t give you what you need, but you won’t know for sure since they haven’t had a chance to establish themselves. Yet, if a designer has been in business for 10 years or more, you can be assured that they probably know what they’re doing.
3. Evaluating their SEO Skills
Website design is only part of the equation of site creation. You must also make sure your site is optimized for search engines. An proficient website designer can help in this area, assuming they have basic Search Engine Optimization (SEO) skills. If they don’t you may want to look elsewhere, since SEO can not be ignored. If a website designer doesn’t optimize the website for you, then eventually you will have to do it on your own.
So, there you have it. With these three basic guidelines, you should have a better chance of finding a good website designer. In fact, you can make your research even quicker if you look companies with good referrals. Again, make sure that they also have good SEO skills, as you will need traffic to your website. So, what are you waiting for… go on and use your new found knowledge and make the effort of redesigning your company website easier!