For all the discussion going on around branding in the digital age, it’s something that a lot of companies – and especially small and medium-sized organizations – really struggle with. It isn’t that they don’t have great ideas, and big aspirations; it’s that the actual task of building a strong and reputable brand is more difficult than it seems.
Here are two things that can make branding tough:
Branding is All About the Details
Although a lot of books and seminars make branding seem easy, the reality is that managing things like fonts, colors, and messaging styles over time takes a very close eye for detail. The minute you start doing things off-script, your brand loses just a little bit of its power.
It Takes a While for Brand Awareness to Set in
No matter how good your plan for branding is, it’s going to take a while for customers to catch on… and even longer for them to start to internalize the branding messages you’re putting out. It’s sometimes hard to stay the course when you aren’t seeing immediate results.
Building a great brand isn’t easy, but it’s achievable when you have the right team on your side. Why not get in touch with Marcy Design in Columbus today and see how we can help?