Across North America, entrepreneurs are facing a crisis that gets worse with each passing week. There are literally tens of millions of job openings with not enough applicants to go around.
While economists debate the causes of labor shortages (the pandemic? competition? too many incentives?) the reality is that business owners need answers.
The traditional advice, of course, is to just pay more. That could work in some cases, but there are couple of problems with this approach. The first is that it can lead you towards applicants who want a paycheck rather than a career. That’s no way to build a successful business. The second problem is that spiraling wages can threaten the future of your company.
So, while increasing wages might be part of the solution it’s important to remember that there is also another half of the equation. It’s also important to do a better job of advertising your openings to interested parties.
That’s something business owners tend to forget. They know how important it is to market themselves to customers and clients but overlook the fact that they need to sell themselves to employees, as well. That means reaching out to jobseekers directly, selling them on a specific vision of the future, and (yes) giving them a “product” they want in terms of your opening.