To Have More Fun – and Get More Business – Use Social Media to Get Feedback from Customers

It’s often been said that it’s more profitable to listen than it is to speak. As it turns out, at least on social media, it’s a whole lot more fun, too…

Too many small and medium-size businesses use their social media profiles to simply broadcast information and specials. There’s nothing wrong with that, per se, but it sort of misses the point: social networking works best when it’s fun.

Take advantage of that and make connecting with your company a more enjoyable experience by offering feedback. Rather than giving a coupon for a pancake breakfast, for example, offer a discount on a meal for anyone who will send in their mother’s favorite recipe. Don’t just advertise a sale on flowers; give a free bouquet to anyone who can send a picture of the best arrangement in their home. Or send a gift certificate to the customer who forwards you the best joke on a Friday…

We could go on and on, but you get the idea. To make social media marketing more effective, don’t think of it as marketing at all – consider it a chance to have a fun give-and-take with your customers. They’ll enjoy hearing from you a lot more, and you’ll enjoy what it can do for your business.

Call Marcy Design, a Columbus Ohio website design company to help with your web, marketing and advertising campaigns.