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Customer Feedback
It’s often been said that it’s more profitable to listen than it is to speak. As it turns out, at least on social media, it’s a whole lot more fun, too…
Too many small and medium-size businesses use their social media profiles to simply broadcast information and specials. There’s nothing wrong with that, per se, but it sort of misses the point: social networking works best when it’s fun.
Take advantage of that and make connecting with your company a more enjoyable experience by offering feedback. Rather than giving a coupon for a pancake breakfast, for example, offer a discount on a meal for anyone who will send in their mother’s favorite recipe. Don’t just advertise a sale on flowers; give a free bouquet to anyone who can send a picture of the best arrangement in their home. Or send a gift certificate to the customer who forwards you the best joke on a Friday…
We could go on and on, but you get the idea. To make social media marketing more effective, don’t think of it as marketing at all – consider it a chance to have a fun give-and-take with your customers. They’ll enjoy hearing from you a lot more, and you’ll enjoy what it can do for your business.
Call Marcy Design, a Columbus Ohio website design company to help with your web, marketing and advertising campaigns.
