Like most business web design teams, we spend a fair amount of time reminding our clients that updating their sites is an important task to stay on top of. Normally, this involves changing products or services, adding new blog posts, and otherwise making the site bigger and stronger.
It’s important to note, however, that updating your website doesn’t always mean adding to it. Removing what isn’t needed or wanted can be just as important.
That’s especially true these days, as Google and the other search engines are penalizing businesses that seem to have “low-quality” content on their pages. So, taking out some of those old articles and blog posts (the ones with terrible grammar, too many keywords, and few page views) could be well worth the time and effort.
Additionally, it isn’t unusual to find business websites that have pages for products that are no longer sold, biographies for employees who have moved on, and calendar reminders for dates that are months or years in the past. Taking those away can help eliminate confusion and show that the company is able to manage important details.