As we have noted in the past, titles can make or break your digital publishing project. If they are interesting, specific, and keyword-intensive, you can use one line to draw in hundreds or thousands of readers. If they don’t stand out, though, the rest of your content is likely to be ignored.
So, how do you come up with great titles… aside from spending hours writing and rewriting them?
Here are three tools you can use:
1. Social media polls. If you have a strong social following, why not ask your current fans and contacts which title they think is most compelling? Since they make up likely buyers, their feedback should be helpful.
2. Pay-per-click advertising split tests. If you’ve narrowed it down to a few good possibilities, you can always test them in pay-per-click ads. That way, you get quick feedback for a low cost.
3. Multiple versions. It isn’t unusual, in digital publishing, to have several titles for one document, such as a long version and a short version. If you really can’t decide, try a few and see which gets the best response.