For all the attention that gets paid social media marketing, companies are still trying to figure out the best ways to measure progress and success on sites like Facebook, Twitter, and LinkedIn. Are you doing well if you have a strong following, or do you need actual sales within the first few weeks of your social marketing campaign to make it pay off?

The answers will vary a bit from company to company, of course, but here are three ways to tell if you’re running an effective social campaign:

1. Your contact lists are growing. If you are attracting more fans and followers each week, then your influence is growing, and your campaign is probably working.

2. Your posts generate discussion. Most social media marketing is ignored because the content isn’t interesting enough. If people are responding to your ideas, that’s a great sign.

3. You can trace at least one or two new sales opportunities per month to your social profiles. Ultimately, your social media marketing campaign has to generate sales to justify the time, effort, and expense. But, don’t worry if they come along at a slow pace in the beginning.

For expert social media marketing assistance that’s focused on real-world sales and results, work with the Marcy Design team of experts. We are only a quick phone call or e-mail away!

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