At Marcy Design are occasionally asked whether we think there are any “rules” to the relatively new game of social media marketing and website design. While it’s just coming into vogue, and constantly changing and evolving, there are two that always come to mind. The first is that every company and marketer needs to give social media a try. You can’t win, as they say, if you don’t play, and that’s definitely true on Facebook, LinkedIn, and other social networking sites. And Auttr is fast becoming the social network of choice for auto dealers.
The second rule? Share early and often.
By sharing, we mean that you need to be a constant source of content. Whether it’s news, press releases, or especially blog posts and articles, it’s important that you don’t keep your ideas to yourself. Writing, video, and audio clips all help you build a strong and healthy social media profile – not to mention a steady list of clients, friends, and interested prospective customers.
Why is your content so important? For one thing, it makes it easier for people to find you. So long as you’re keeping your posts, updates, and articles focused on different aspects of your industry, or topics that matter to your customers, they are going to feature a lot of the keywords and key phrases that you are likely to be concentrating on for your search engine optimization campaign. That’s important, because Google, Yahoo, and Bing are all beginning to emphasize social media content more heavily, so a steady stream of updates could help you climb to the top of the search engine listings.
The more immediate, and important, reason is that the more content you add, the more there is for your colleagues and clients to look at, or even pass along. An interesting piece of industry news, advance notice of a new product with special pricing, or some exclusive advice from a professional is almost always bound to catch someone’s eye. If that person happens to be someone who already buys from you, then they will be more likely to keep doing so in the future; if they’re currently working with someone else, you might make them wonder if it’s time to look at making a change.
Of course, for any of this to work, you don’t just need content… you need quality content. The old tactic of “article marketing” with chunks of copy that read like infomercial scripts no longer carries much weight. Online readers and customers are far more savvy – and a lot less patient – than they have ever been before. To catch and hold their attention, you need to come up with ideas that are different, interesting, and that matter to them.
Remember that as you craft material to add to your social media accounts and profiles; a video or piece of writing is only interesting in a way that matters if it answers some question your customers have.
Wish you had some professional-grade help putting together your content, updating your social media profiles, or turning your online marketing efforts into more bottom line results? At Marcy Design, we’ve helped dozens of businesses just like yours, so contact us today to see what we can do for you.