Like a lot of purchases, your new website should come with a couple of accessories. Here are two that take your web presence from ordinary to special:
Lots of new web design clients focus on layouts and mockups, but when it comes to actually launching their new websites, things like product photos, team member head shots, and even crisper versions of the company logo all make a huge difference.
Remember, people don’t just look at your website – they read it and use it, too. Great copywriting helps inform visitors about your business and persuades them to take the next step.
If you launch a new website without accessorizing it with strong visuals in good copywriting, you’re wasting a bit of its marketing potential. Remember that, and don’t ignore the finishing touches when your web designer ask you for content and/or visuals.