18Jul 2019 The Other Side of Content Marketing
Talk to the average business owner or executive about content marketing. And they’ll tell you it essentially boils down to writing articles for search engine optimization (SEO) purposes. That’s certainly a big reason to come up with content marketing, but it’s far from the only one. In fact, we would argue that there is a bigger side to content marketing that’s even more important. That’s because the more content you produce. The better chance you have to tell your story to the world. That can be a great thing from a marketing perspective. Let’s look at a few of the reasons why.