A lot of people think that success in e-commerce really boils down to having a well-designed online store. That’s certainly important, but it’s not the only factor to your success and profitability.
In fact, here are four of the things that matter most – other than a great business web design – to the success of your e-commerce site:
1. Competitive prices. Let’s face it: Most people like to save money online, even if it’s for brand-name or luxury items. Competitive pricing will help you win a lot of new customers.
2. Great product photos and descriptions. The better you can showcase your products, the more compelling they seem, and the more confidence people have in your business website. This is an area where you definitely don’t want to skimp.
3. The usability of your e-commerce site. It’s important that new customers be able to find exactly what they’re looking for quickly. Don’t let usability be an afterthought.
4. Your web security and guarantees. These days, customers are afraid of doing business with unknown e-retailers. Ease their fears with strong online security and money-back guarantees.
Need help building a great online store, or just adding more functionality to your business website? Call Marcy Design, a Columbus Ohio website design company to help with your web, marketing and advertising campaigns.